About Us

Origins

We were originally a small group in the Direction Association for the Handicapped.  However, in order to expand career opportunities for members, we have shifted some resources from the Direction Association to form a social enterprise.  As of this moment, we are still a part of the Direction Association. 

What a Social Enterprise is

There is no standard definition for a social enterprise in the current world.  Different countries have different definitions, but many countries make use of special legislation to regulate social enterprises.  Hong Kong, at present, has no such legislation.  In our view, social enterprises do not exist to create profits for shareholders, but aim to employ commercial techniques for public good, and to make underprivileged groups in society become value-creating groups in the community.  This is exactly the goal of a social enterprise.

Sustainability

In Hong Kong, operating a social enterprise is no easy task.  The Direction Association’s social enterprise is one of the few social enterprises who have been fortunate enough to exist for a span of ten years.  In order to achieve long-term sustainability, we focus on maintaining the continuity of the business, hoping to explore new possibilities for expansion and development.  We have tried and experimented with many different business models, from selling decorations, trophies and rehabilitative goods, to conducting different human resources training courses.  Our existence today is due to support from various sectors and our faith in a sustainable business model.

Mission

As a social enterprise, our primary goal is to create more employment possibilities for handicapped people, and to pave the way for their re-introduction into society by empowering them to become self-sufficient.  We hope to enable these people to become independent and facilitate them to depart from their neglected status in society.  We hope to do this by providing more employment possibilities for handicapped people to fully integrate into society.  We would like to bring a long-lasting and positive impact to the community by changing people’s beliefs and values and creating a consensus among the population and even resulting in changes to different policies.  We hope that by changing and influencing people’s needs and habits, we will be able to bring about a shift in different policies and legislation.  Due to the fact that the social enterprise derives its roots from and is part of the Direction Association for the Handicapped, we hope that both sides would be able to profit.